Marketing has always been about connection finding the right people, at the right time, with the right message. But the way brands achieve that connection is changing fast.
Affiliate marketing, sponsorships, and advertising have all played a role in helping brands grow. They’ve built industries, careers, and communities. But the truth is, consumer expectations are shifting and brands need models that build deeper trust, longer-term advocacy, and measurable results.
That’s where LUUP comes in.
Affiliate marketing has been one of the most effective growth channels of the last 20 years. In fact, it’s still the backbone of performance marketing today. And with Everflow powering LUUP, we’re building directly on that foundation.
What’s different? LUUP extends the model.
Affiliate marketing built the engine. LUUP is adding rocket fuel.
Traditional sponsorships remain powerful, but they only reach a small percentage of people usually the top 1% of athletes or influencers. LUUP opens that door for everyone.
With Combat Market, our first vertical, fighters who were once overlooked now have the same opportunity to generate meaningful income as world champions. No gatekeepers, no exclusivity. Just authentic promotion that rewards loyalty.
Paid advertising isn’t going anywhere. But on its own, it rarely builds loyalty. Customers want more than a campaign, they want a connection.
With LUUP, ads become the spark that drives customers into a system where they don’t just buy once, but become part of a community that grows with the brand. It’s a more sustainable loop - one that keeps delivering long after the ad spend has ended.
None of this works without trust and transparency. That’s why LUUP is built on Everflow, the most advanced affiliate and partner marketing platform in the world.
Everflow has already proven the power of affiliate technology. With LUUP, we’re extending that technology into a new model: Customer Commerce, where customers become marketers and loyalty becomes currency.
I’ve spent years building brands, from supplements to lifestyle companies. We worked with affiliates, influencers, and sponsors and they all played a role. But what always struck me was the missing piece: the customers themselves.
They were the ones truly living with the product. They were the ones sharing it in gyms, homes, and communities. And yet, they were never part of the growth engine.
LUUP is designed to bring them in to make customers full partners in the journey. With Everflow powering the platform, we can now reward advocacy not just once, but for life.
Affiliate marketing isn’t broken - it’s evolving. Sponsorships aren’t outdated they just need to be more inclusive. Ads aren’t dead they just need to be connected to real advocacy.
LUUP is the natural next step. It takes the best of what affiliate marketing (powered by Everflow) has already proven and adds a new dimension: lifetime royalties, community-driven growth, and loyalty that compounds.
This is why we call it Customer Commerce. It’s the future of how brands and people grow together.
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