privacy policy

Effective Date: 01-03-2025

LUUP ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our platform. Please read this policy carefully. By using LUUP, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information from and about users of our services, including:

a. Personal Information: When you register for LUUP, submit a form, book a demo, or otherwise engage with us, we may collect personal information such as your name, email address, phone number, company name, and job title.

b. Business Information: If you represent a brand, we may collect information about your business including brand name, website, industry, and related materials provided during onboarding or interaction with our platform.

c. Usage Data: We collect information about your interactions with the platform, including pages visited, time spent on pages, referral sources, engagement with ambassadors, and feature usage.

d. Device & Technical Information: We may automatically collect your IP address, browser type, device identifiers, and operating system for security and analytics purposes.

2. How We Use Your Information

We use the information we collect for a variety of legitimate business purposes:

• To provide, maintain, and improve the LUUP platform
• To personalize your experience and deliver relevant content
• To communicate with you regarding account management, updates, and promotions
• To process payments and manage billing where applicable
• To respond to customer service inquiries
• To detect, prevent, and respond to security issues or fraudulent activity

3. Sharing of Information

We do not sell your personal information. We only share your data under the following circumstances:

• Service Providers: We may share your data with trusted third-party partners who help us operate our platform (e.g., cloud hosting, analytics, payment processing). These partners are contractually obligated to keep your information confidential.
• Legal Compliance: We may disclose information where required to do so by law or subpoena, or if we believe such action is necessary to comply with legal obligations or protect the rights, property, or safety of LUUP and its users.
• Business Transfers: In the unlikely event of a merger, sale, or acquisition, your data may be transferred to the new entity under the same privacy commitments.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, and secure data storage. However, no method of transmission over the internet or method of electronic storage is 100% secure.

5. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal data:

• The right to access and update your information
• The right to request deletion of your data
• The right to object to or restrict processing
• The right to withdraw consent at any time

To exercise any of these rights, please contact us at privacy@luup.com.

You may opt out of non-essential communications (e.g., newsletters) by clicking the "unsubscribe" link in emails.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.

7. Third-Party Links

Our platform may contain links to external sites that are not operated by LUUP. We are not responsible for the content or privacy practices of these third-party sites. We encourage you to read their privacy policies before providing any personal information.

8. Children's Privacy

LUUP is not intended for children under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us so we can delete it promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of the policy and notify you through our website or via email. Continued use of LUUP after such updates constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, you can reach us at:

LUUP
Email: privacy@luup.com

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