Golden Week is a bi-annual national holiday in China that lasts 7 days.It occurs in January or February, to celebrate the Chinese Lunar New Year, and then again on the 1st of October to celebrate National Day. During Golden Week, Alibaba saw a big surge of in-store transactions overseas compared to last year. In fact, Alibaba’s Chinese users made 8x more overseas instore transactions in 2017 than 2016. According to Alibaba, Asian countries are the most popular tourist destinations for Chinese travellers, according to transaction volumes.