On October 16th, we launch something we believe will change the future of combat sports forever: Combat Market, the first marketplace powered by LUUP.

For too long, the sponsorship model in combat sports has only worked for a handful of fighters at the very top. The reality is that most fighters even world-class athletes are left juggling training with side jobs, hustling for scraps of sponsorship, and rarely seeing fair reward for the loyalty they bring to the products they actually use.

Combat Market was created to flip that model on its head.

Why Combat Market Matters

Every fighter, from amateur to professional, now has the chance to earn meaningful income by promoting the products they already trust. But unlike traditional sponsorships or one-time commissions, Combat Market pays lifetime royalties.

That means:

• Fighters continue to earn every time their community shops.
• Fans can join in too, turning their passion into rewards.
• Brands get long-term advocacy, not just short bursts of exposure.

It’s not hype. It’s loyalty, turned into a business model.

The LUUP Engine Behind It

Combat Market is more than just a website it’s powered by LUUP’s Customer Commerce engine.

Here’s what that means for everyone involved:

• Lifetime Royalties → Ambassadors earn beyond the first sale, creating recurring income that compounds.
• Community Growth → Advocacy spreads across four tiers, rewarding the people who recruit others into the movement.
• Always-On Advocacy → Customers don’t just buy products, they become partners in growth.

This is LUUP in action where customers, fighters, and fans aren’t just audiences, but participants.

Powered by Everflow: Trust You Can Measure

The key to making this work is trust. That’s why LUUP, and by extension Combat Market, is built on Everflow, the global leader in affiliate and performance tracking.

With Everflow integrated:

• Every click, sale, and commission is tracked in real time.
• Brands know exactly what ROI they’re getting.
• Fighters and fans see their earnings transparently in their wallets.

It’s the same robust technology trusted by some of the world’s biggest affiliate programs, now powering a brand-new model: Customer Commerce.

Early Momentum

Even before launch, Combat Market has attracted incredible support. Brands are lining up to join, and fighters and fans across the globe are pre-registering to be part of the movement.

This early energy is proof of just how needed this model is in combat sports. Fighters want stability, fans want to be involved, and brands want growth that lasts.

More Than a Launch

October 16th isn’t just a go-live date. It’s the start of a new era where fighters, fans, and brands build something bigger together.

For fighters, it means stability and legacy income.
For fans, it means being rewarded for their passion.
For brands, it means measurable growth powered by the most authentic voices in sport.

A Founder’s Perspective

When we built LUUP, we knew our first vertical had to prove the model in the toughest possible arena: combat sports. It’s a world built on authenticity. Fighters won’t promote what they don’t use, and fans can see through anything fake.

That’s exactly why Combat Market matters. If we can succeed here, we can succeed anywhere.

With Everflow powering our platform and LUUP turning loyalty into currency, we’re building a movement that will spread far beyond combat sports. Golf, fitness, lifestyle, fashion every industry has communities ready to be empowered.

October 16th is just the beginning.

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