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September 14, 2017

Louis Vuitton Launches Online Store in China

Louis Vuitton was founded in Paris, France in 1854.

It began with lightweight canvas trunks that were airtight and could be easily stacked. This easy stacking made them perfect for voyages, and also made them a roaring success. When Louis died in 1892, the business was passed on to his son Georges. He built LV up to become a global business, selling it's wares worldwide. In 1987, the company merged with Moet&Chandon and Hennessy to become a luxury goods conglemerate. The LV brand and monogram are now some of the world's most allowable brands.

Louis Vuitton opened its first brick and mortar store in Beijing in 1992.

It now has 39 outlets in the country. Louis Vuitton has over 460 stores in 50 countries across the world. 

 Chinese customers can often been seen queuing at LV stores worldwide to buy the brands luxury goods instore, but luxury online sales have been slow to grow in china. China has the largest luxury goods market in the world, but until now ecommerce has been oligopolised by domestic giants like Alibaba and JD.com. 

Now in 2017, Louis Vuitton has launched its own online store in China. The brand’s first website was launched in France back in 2005. This new site is their 11th globally. The new website can be accessed in 12 cities, and there are plans to add more cities in the future. The latest Louis Vuitton website is accessible from:

The website will sell a wide variety of LV branded goods

These goods include their signature handbags and luggage. In addition, there will be small leather goods on offer, plus shoes, watches, jewellery and other accesories. One of the newest offerings willbe Les Parfums Louis Vuitton, which have only just launched. Users of the website will be able to pay using popular payments methods like Alipay, WeChat and CUP. 

Louis Vuitton is owned by LVMH, which owns a total of 70 luxury brands including Fendi, Givenchy, and Dior. Some of their luxury brands recently launched WeChat stores in order to gain access to the Chinese market."

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