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November 8, 2017

China’s Golden Week & Overseas Success For Alipay

Golden Week is a bi-annual national holiday in China that lasts 7 days.

It occurs in January or February, to celebrate the Chinese Lunar New Year, and then again on the 1st of October to celebrate National Day. 

During Golden Week, Alibaba saw a big surge of in-store transactions overseas compared to last year. In fact, Alibaba’s Chinese users made 8x more overseas instore transactions in 2017 than 2016. 

According to Alibaba, Asian countries are the most popular tourist destinations for Chinese travellers, according to transaction volumes.

Compared to last year during Golden Week:

Outside of Asia, Alibaba also experienced growth:

But where in Europe?

40% of transactions happened in Germany, 23% happened in the UK, 22% happened in France, and 5% in Italy, where Alipay launched in April. 

Alipay have also annouced that per capita spend grew buy 50% to 1,301 RMB. Surprisingly, europe led the way with higher than average spend where users spent an average of 3,150 RMB through alipay. Switzerland saw the highest per capita spend of 36,289 RMB of any country, over 10x the average for europe.

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