In 2013, Asia Pacific ecommerce reached $535 billion USD. In 2013, it has been forecast to reach $1.3 trillion USD. This represents compound annual growth rate of 27% between 2013 and 2017.

Content generators in the US tend to monetise their viewers and followers through advertising on platforms such as Youtube. But in China, the per-per-view and pay-to-subscribe models are very common ways of monetising your followers. Consumers in China are much less averse to paying for content than their American counterparts. This has paved the way for a new content sharing model:

China has the largest population in the world with over 1.3 billion people, and one of the fastest growing economies. This is due to its high productivity levels, the low cost of labour and the moderately developed infrastructure. It is the world’s leading manufacturer and exporter of goods. China’s political and economic reforms have brought about a large middle class and an urbanised population. Consequently, this has created many business opportunities for both local and international investors.