June 15, 2010
300,000 workers to benefit from new mobile offering in UAE
Workers Equity and Luup sign agreement to enable workers to use their mobile phones to send money home
Dubai – June 14th, 2010 - Leading UAE payroll processor Workers Equity Holding (WEH) and mobile solutions provider Luup today joined forces to bring a comprehensive mobile money transfer (remittance) solution to the market. The agreement opens way for WEH’s customers to seamlessly remit money home from their mobiles, in partnership with financial institutions.
The comment came at a signing ceremony attended by Morten Hofstad, Regional Director of Luup and Erik B. Wiken, Commercial Consul, Royal Norwegian Consulate in Dubai and Director of Innovation Norway, GCC Region.
"The scope of the agreement is for Luup to integrate its mobile money transfer solution with WEH’s payroll solution," explained Morten Hofstad from Luup, adding "with financial institutions as further partners for remittances, workers will have access to instant and easy-to-use financial services."
"It is inspiring to see a company of Norwegian origin such as Luup partner across the UAE to build a mobile remittance gateway," said Erik Wiken. "Initiating such an important gateway gives workers the ability to send money home to their families, instantaneously from any location and without high tariffs - all migrant workers in the UAE are potential users."
Morten Hofstad (Luup), Erik B. Wiken (Commercial Consul, Royal Norwegian Consulate in Dubai) & Ibrahim Darraz (CEO, WEH).(Click on image to view a Hi-Res version).
About Luup:
Luup is a leader in mobile payments solutions and provides business strategies that enable organizations to transform the way financial services are delivered. Luup combines a highly experienced team with innovative technology, giving customers access to new cost-saving and revenue-generating solutions. The company devises strategies for financial institutions such as Deutsche Global Transaction Bank and leading UAE bank, the National Bank of Abu Dhabi. Luup has been developing and operating mobile payments solutions since 2002. For additional information visit the Luup website, www.luup.com.
About Workers Equity Holding
Worker's Equity Holding B.S.C. is a group company of Arabi Holding Group Company K.S.C., one of the leading companies in Kuwait established in 1981. A dynamic enterprise group with diversified business activities, committed to introducing new products and services. WEH offers electronic payroll processing services to companies with the full support and recognition of Ministry of Labor. For more information please visit www.workers-equity.com.
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Beatrice Martin-Vignerte
Director of Corporate and Marketing Communications
Phone: +44 788 4187763
Email: beatrice.m-vignerte@luup.com